Title: Business Bestsellers: Good To Great: Why Some Companies Make the Leap, and Others Don't
Item #: 9780066620992
Description: Based on an extensive five-year study,
Good to Great defines and analyzes the
practices that allowed 11 companies to make
the rare transition from solid to
outstanding performance. The companies
chosen have all met the rigorous criteria
that Collins developed to measure the good-
to-great transition. Collins's philosophy
is summed up in one noteworthy phrase from
the book -- "Greatness is not a function of
circumstance. Greatness, it turns out, is
largely a matter of conscious choice."
Anyone who wants to make the right choices
for their business will find Good to Great
instructive, accessible, and well worth
reading. It is sure to be a business book
that will be consulted and referred to for
years to come. Hardcover, 320 pages, 7" x
10"
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